A concise view of my education, skills and practical experience.

Sanjiang University

International Economics and Trade (B.A.) · Top 15% in major

The DTC Path for Chinese Footwear Brands

University-level project · Lead investigator · Project coordination

A study of how Chinese footwear brands can expand overseas through DTC models, with attention to online marketing, channel choices and user conversion.

AIGC Mechanisms and Strategies for Cross-border E-commerce

National Undergraduate Innovation and Entrepreneurship Training Project · Lead investigator · Research design

An ongoing study of how AIGC may support content generation, marketing optimization and cross-cultural adaptation in cross-border commerce, with a framework for later validation.

Zhixuan Youfa

Product practice · Project planning · Product structure

A pre-publishing workflow for cross-border sellers that reviews product titles, images, detail pages and ad copy, identifies risks, suggests improvements and supports release decisions.

How Digital Trade Barriers Affect Cross-border E-commerce

Research project · Research question design · Literature review

An ongoing study of the relationship between data-localization policies, digital trade restrictions and cross-border e-commerce using panel data and a two-way fixed-effects design.

Field Research on Rural Industry and Culture–Tourism Integration in Jiangsu

Field research · Fieldwork planning · Site visits

Fieldwork on rural industry, agricultural production, culture–tourism integration, local governance and public services through visits, interviews, questionnaires and report writing.

Class President

• Coordinated daily matters for a class of 30+ students and communicated with faculty and the school.
• Led 10+ class activities covering team building, volunteering and academic culture.
• Supported information collection for scholarships, attendance and student wellbeing.

Officer, University Youth League Organization Department

• Supported 10+ university events including themed activities and induction ceremonies.
• Prepared plans and summaries, developing formal and structured writing skills.
• Supported member development workflows, archives and system records with attention to accuracy and compliance.