PROJECTS

Projects as questions, responsibilities and evidence—not a title list.

Work across cross-border commerce, AIGC, digital trade, product practice and rural fieldwork, with clear roles, process, status and public evidence.

01
University-level projectMay 2023 — May 2024

The DTC Path for Chinese Footwear Brands

A study of how Chinese footwear brands can expand overseas through DTC models, with attention to online marketing, channel choices and user conversion.

RoleLead investigator · Project coordination · Research framework

02
National Undergraduate Innovation and Entrepreneurship Training ProjectMay 2025 — May 2026

AIGC Mechanisms and Strategies for Cross-border E-commerce

An ongoing study of how AIGC may support content generation, marketing optimization and cross-cultural adaptation in cross-border commerce, with a framework for later validation.

RoleLead investigator · Research design · Team coordination

03
Product practice2025 — 2026

Zhixuan Youfa

A pre-publishing workflow for cross-border sellers that reviews product titles, images, detail pages and ad copy, identifies risks, suggests improvements and supports release decisions.

RoleProject planning · Product structure · Research coordination

04
Research project2025 — Ongoing

How Digital Trade Barriers Affect Cross-border E-commerce

An ongoing study of the relationship between data-localization policies, digital trade restrictions and cross-border e-commerce using panel data and a two-way fixed-effects design.

RoleResearch question design · Literature review · Data-source mapping

NOTE

Evidence boundaries

Ongoing research shows only its design and staged outputs. No download is offered without a real public file or URL.